Notes for editors and partners

Recent launches and project updates

We share regular updates on our felt products and installations, including the launch of our Woodstock sample library and introductions of new felt finishes such as Sage Field, Ink Edge and Cloud Pale. Editors looking for details on our recent projects will find notes on our ceiling cloud and acoustic panel installs for clinics, schools, hotels and workspaces across South Africa.

Our team highlights how projects come together, from product selection with interior designers and architects, to on-site fitting by our installation lead, Mr Pieter Nel. We also cover new showroom bays at Rosebank, Gateway, Tyger Valley, Brooklyn Design Square, Canal Walk and the V&A Waterfront, where trade partners and clients can review our sample range by appointment.

• Woodstock studio and sample library launch
• New felt colourways and finishes
• Ceiling cloud and acoustic panel installs
• Latest showroom bays for samples

Our felt colour range and editorial process

Felt studio’s colour range is developed with South African interiors in mind, focusing on earthy, subtle tones such as Sage Field, Stone Wash, Mist Paper and Teal Soft. These colours are tested for lightfastness and suitability in both sunlit and shaded rooms.

Editorial notes for our lookbook and care guides are written by Ms Lerato Dlamini and the rest of the team, drawing on local context and practical care advice for wool and polyester felt. For any editorial requests or further details on current launches, simply send us a message through our contact form and we will direct your query to the right team member.